Hands-On Social Marketing, A Step-by-Step Guide to Designing Change for Good
Hands-On Social Marketing, A Step-by-Step Guide to Designing Change for Good by Nedra Kline Weinreich
Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications.